Wine and spirits consumption is reaching unprecedented levels, particularly among millennials who are seeking craft cocktails made with high-quality, low-sugar ingredients. This trend has paved the way for companies like Healthy Beverages, which offers two varieties of mineral-enhanced wine that are gaining popularity among consumers. “Many consumer trends are calling for clean, natural ingredients,” said Franz Tudor, CEO and co-founder of Healthy Beverages, in an interview with Food Dive. “Removing artificial, GMO-laden ingredients doesn’t have to take away the enjoyment. Natural food-derived vitamins for energy, potassium for heart and muscle health, and low sodium to alleviate bloating… that sounds fun to me.”
As consumers continue to explore different alcoholic options, sales are expected to grow across all categories. It remains uncertain whether health-focused alcoholic beverages will catch on, but key factors like price and taste will likely influence consumer preferences. Nevertheless, Healthy Beverages is making a strategic move to attract wine enthusiasts who are also health-conscious with their innovative product. Research suggests that moderate red wine consumption is linked to longevity and protection against heart disease, diabetes, and other health issues, and scientists are even nearing the development of a Citracal pill that could replicate some benefits of alcohol. Ultimately, some consumers may struggle to give up their beloved drinks for healthier alternatives, regardless of how appealing they may be.