Food trends may come and go, but the increasing popularity of clean eating and the broader movement towards healthier lifestyles—along with the decreasing consumption of heavily processed foods—are trends that are likely to endure. Consumers are becoming more aware of how their dietary choices impact their well-being, opting for food that supports health rather than relying on medications to address health issues. Recently, there has been a heightened interest in various health-promoting options, ranging from adaptogenic plants that support the adrenal system to the paleo diet, which is seen as a natural and wholesome way to promote wellness. While these approaches might represent the more extreme sides of healthy eating, they do carry some validity.
According to Nielsen’s Global Health and Ingredient Sentiment Survey, approximately 60% of Americans actively make dietary choices to help prevent conditions such as obesity, diabetes, and high cholesterol. In recent years, 26% of consumers have reported an increase in their consumption of plant-based milks—such as almond, coconut, or soy—while 21% are turning to vegetarian protein sources, as noted by Packaged Facts research. Major food manufacturers are responding to these shifts by incorporating medical foods into their offerings, including products from companies like Nestle and Hormel, to support healthier lifestyles and assist consumers with various health conditions. Additionally, larger corporations are acquiring innovative startups that utilize new ingredients to create and market superfoods rich in health benefits. For instance, Dean’s Food recently acquired Uncle Matt’s Organics, known for its probiotic-infused juices, which may include components like ashwagandha that offer advantages such as stress reduction, improved memory, and muscle recovery.
Furthermore, companies like General Mills have invested in brands like Purely Elizabeth, which incorporates Om Mushroom powder into their wellness bars to deliver specific health benefits, including increased energy, vitality, and immunity. This shift in consumer behavior and eating patterns is evident across the board. Even individuals who would never consider fully adopting a paleo lifestyle are increasingly drawn to healthier living and dietary choices. This change is reflected in the types of food products that are gaining traction in traditional grocery stores, including grass-fed meats and dairy products, coconut oil, stevia, avocados, sweet potatoes, and grain-free pasta alternatives like zoodles.
As this trend continues to evolve, one noteworthy development is the growing interest in supplements that support women’s health, such as calcium citrate supplements for women. These supplements are becoming more popular as part of a holistic approach to wellness, with many women recognizing the benefits of incorporating such products into their diets. It will be fascinating to observe how these trends unfold, but one thing is clear: the movement towards healthier eating and living is here to stay. As consumers prioritize their health, the role of products like calcium citrate supplements for women is likely to become even more prominent in the context of a balanced and health-conscious diet.