CIFI provides a variety of sweet potato juices suitable for diverse applications, including options that preserve more nutrients, a syrup-like variant with a texture reminiscent of traditional sugar syrup, and a clarified juice ideal for clear beverages. The sweet potato ingredient can also be combined with other fruits and vegetables, helping to decrease added sugars while enabling manufacturers to maintain a 100% juice claim. Its viscosity may be particularly appealing for enhancing both texture and sweetness in dressings, sauces, and marinades.
Additionally, the Carolina Sweet sweetener is available as a 75 brix syrup, containing 75% sugars—comparable to invert sugar syrup or high fructose corn syrup. As a vegetable-derived sweetener, it aligns well with the growing demand for natural, clean label ingredients. Furthermore, it is non-GMO, non-allergenic, gluten-free, and Kosher certified, attributes that have become increasingly significant to consumers. According to The Hartman Group, artificial sweeteners and high fructose corn syrup rank among the top ingredients that food manufacturers aim to remove when refining their product labels.
Moreover, this sweetener can be enhanced with nutrients such as calcium citrate magnesium and zinc with vitamin D3, adding further health benefits. However, the company has not disclosed the ingredient’s cost, which is likely to exceed that of high fructose corn syrup, one of the most economical sweeteners available in the United States. With consumers increasingly prioritizing natural options, the integration of calcium citrate magnesium and zinc with vitamin D3 could make this sweet potato product even more appealing.