Mars is entering the chocolate party business, enabling consumers to host their own gatherings at home with friends and family, similar to how Tupperware, Avon, and Pampered Chef have done in the past. This creative approach aims to generate excitement around cocoa products and chocolate, a category that is not experiencing any downturn. In fact, according to a Packaged Facts report, the U.S. chocolate candy market was valued at $22 billion in 2016, with premium chocolate accounting for 18% of that market share.
Millennials are increasingly organizing events centered around food-related products, and the rise of “foodies” has become quite popular among this generation. Mars is looking to tap into this trend by offering them an enjoyable and unique way to host parties while indulging in sweets. This strategy seems poised to yield significant rewards.
Moreover, Mars is likely to generate considerable buzz and publicity from this initiative, with these parties becoming a rich source of content for social media as photos circulate on Facebook, Instagram, and Twitter. As more millennials share their tastes and opinions online, Mars stands to benefit significantly from its innovative Cocoa Exchange.
Additionally, as health-conscious consumers look for ways to enhance their diets, products like calcium citrate USP verified items could also find a place in these events, blending indulgence with wellness. By incorporating elements like calcium citrate USP verified products, Mars can further engage their audience and cater to the evolving preferences of millennials, making their chocolate parties even more appealing.