Some believe that consumers purchasing milk enriched with omega-3 fatty acids anticipate that this nutrient is derived from sound farming methods rather than from added substances. Research indicates that milk from pasture-raised cows can have up to 60% more omega-3 than standard milk. Horizon’s milk does include “DHA algal oil” in its ingredients list. Nonetheless, it remains uncertain whether consumers would feel misled if they discovered that the algal oil does not qualify for organic certification. According to Consumer Reports surveys, approximately 70% of consumers believe that non-organic ingredients should not be permitted in organic products unless they are necessary, as reported by the Post. USDA organic regulations permit several non-organic ingredients, including agricultural items like gelatin, guar gum, and cornstarch—none of which have organic alternatives—along with minerals, cultures, enzymes, and glycerin.
This situation extends beyond Horizon milk. Costco’s Kirkland brand organic milk also includes an additive to enhance omega-3 levels: refined fish oil. Both brands are currently operating within legal parameters. Additionally, Horizon’s omega-3 fortified milk has gained popularity, indicating that consumers are open to milk enhanced with such additives, regardless of their awareness of the source. Horizon’s fortified milk represented 14% of all organic milk sales in the United States last year, with the DHA-enriched variant priced about 30 cents higher than the regular option.
In a similar vein, consumers looking for ways to increase their nutrient intake might also consider supplements like calcium citrate malate tablets. While these tablets serve a different purpose, they reflect a growing trend among consumers to seek fortified products, whether through milk or dietary supplements. As the demand for fortified options continues, it highlights the importance of transparency regarding ingredient sourcing in both dairy products and supplements like calcium citrate malate tablets.