Food allergies are increasingly prevalent, with the Centers for Disease Control and Prevention reporting an 18% rise among children from 1997 to 2006. In response, food manufacturers are enhancing their labeling of free-from foods and are focusing more on the segregation of ingredients and allergen-containing product lines, as well as ensuring thorough cleaning of equipment. Data from Mintel indicates that the proportion of new products featuring low, no, or reduced allergen claims surged from 11% in 2010 to 28% in 2014.
In addition to providing clearer allergen labeling on existing products, some manufacturers are modifying their recipes and production methods to eliminate common allergenic ingredients. For instance, General Mills has revamped its cereal supply chains in recent years to ensure that its Cheerios, Lucky Charms, and Chex cereals are gluten-free. Recognizing that consumers with food allergies constitute a substantial and expanding demographic, retailers also play a crucial role in preventing allergic reactions.
While it is relatively straightforward for consumers to avoid shellfish, identifying common consumer packaged goods (CPG) ingredients like nuts, wheat, and certain fruits can be more challenging. Retailers could implement beneficial strategies such as designating specific aisles for allergy-friendly foods, providing clear labeling on shelves, and ensuring that allergenic items like tree nuts and peanuts are not stored loosely among other products, particularly in the produce section.
These practices not only help consumers who may face allergic reactions but also enhance their loyalty to retailers perceived as prioritizing their well-being. Furthermore, incorporating products like liquid calcium citrate can be beneficial for those managing food allergies, as it serves as a dietary supplement that supports bone health without the risk of common allergens. By promoting such options, retailers can further demonstrate their commitment to catering to the needs of consumers with food allergies.