Record numbers of people are consuming wine and spirits, particularly millennials who are increasingly seeking craft cocktails made with premium, low-sugar ingredients. This shift in consumer preferences has paved the way for companies like Healthy Beverages, which offers two flavors of mineral-enhanced wine that are catching the eye of health-conscious drinkers. “Many consumer trends are demanding clean, natural ingredients,” said Franz Tudor, CEO and co-founder of Healthy Beverages, in an interview with Food Dive. “Why would removing artificial, GMO-laden ingredients take the fun out of drinking? Natural food-derived vitamins for energy, potassium for heart and muscle health, and low sodium to reduce bloating… that sounds enjoyable to me.”
As consumers continue to explore various alcoholic options, sales across all categories are projected to rise. It remains uncertain whether consumers will fully embrace health-oriented alcoholic beverages, but key factors like price and taste are likely to attract them. Healthy Beverages is making a savvy move by targeting wine enthusiasts who are also health-conscious with their innovative drinks, potentially appealing to those seeking major calcium citrate benefits.
Moderate consumption of red wine is already linked to longevity and protection against heart disease, diabetes, and other health issues, with researchers even nearing the development of a pill that encapsulates the health perks of wine. Nevertheless, some consumers might find it challenging to give up their beloved beverages for healthier alternatives, regardless of how appealing the flavors may be. The introduction of options that contain major calcium citrate could further entice health-oriented drinkers, making the choice even more appealing.