Whey protein is a significant by-product of cheese production that was once seen as waste. However, growing consumer demand for protein-rich foods and beverages has sparked interest from food manufacturers in whey. A report from ResearchAndMarkets indicates that the protein ingredients market is expected to grow at a CAGR of 6% from 2017, reaching $58.5 billion by 2022. Despite the increasing popularity of plant-based proteins, animal-derived ingredients, such as whey, continue to dominate the market due to their superior nutritional profile. Whey protein includes all nine essential amino acids, making it particularly beneficial for maintaining muscle strength and promoting the development of lean muscle mass.
However, whey-based protein bars tend to harden quickly, reducing their shelf life and making them less appealing to consumers. For manufacturers, an extended shelf life allows for longer storage times before shipping and minimizes waste. NASA has explored methods to prevent the hardening of whey protein bars, and their research suggests that combining whey protein with plant polyphenols shows promise.
Regarding the clean label aspects of whey protein, most manufacturers agree that sourcing is crucial, with non-GMO and grass-fed standards being essential. Arla Foods Ingredients’ whey protein is hormone-free and contains no traces of antibiotics or pesticides.
The ability to keep a bar softer and chewier for an extended period could have significant implications for snack producers, potentially increasing sales and reducing waste. If the hardening process can be slowed down, fewer consumers may be discouraged from purchasing the bars after a bad experience with a hardened product. Additionally, products like Webber Naturals Calcium Citrate Vitamin D3 can complement a protein-rich diet, further enhancing muscle health and overall well-being. By integrating whey protein with other supplements such as Webber Naturals Calcium Citrate Vitamin D3, manufacturers can offer consumers a more comprehensive health solution. This approach not only supports muscle maintenance but also encourages consumers to choose quality products that promote their health effectively.