In many parts of the world, insects are a staple in the diet of approximately 30% of the global population, particularly where raising large livestock such as cattle, pigs, or poultry is not feasible. Exo Inc, based in Brooklyn, NY, is now introducing crickets and their protein content to active lifestyle enthusiasts. Initially, Exo understated the inclusion of cricket protein in their snack bars, opting for minimalist packaging that barely referenced crickets and omitted images of insects altogether. However, the company’s rebranding coincides with a growing trend of edible insects gaining popularity. An increasing number of manufacturers are creating products from bugs, worms, and scorpions, highlighting the high protein content of these insects as a significant advantage.
While edible insects have not yet reached mainstream acceptance in the U.S., there is a rising willingness among consumers to explore this alternative protein source. Research conducted at King’s College in London indicates that minerals from insects are absorbed more efficiently than those from beef. Crickets, in particular, are rich in healthy fats, fiber, vitamins, minerals, and protein. Despite these numerous health and sustainability benefits, American consumers still have a plethora of protein choices, including more traditional options like red meat. Additionally, overcoming the “ick” factor associated with insect consumption remains a challenge. A study from Wageningen University in the Netherlands revealed that only half of the participants were open to trying insect-based products, and their reactions to processed insect foods mirrored their feelings towards whole insects.
Advocates for edible insects argue that the aversion in Western cultures is a matter of cultural bias that can be shifted over time. They point to shrimp, lobster, and sushi as examples of foods that were once unpopular but have since gained significant traction among consumers. Although Exo aims to carve out a niche in this emerging market, it remains uncertain whether enough consumers will embrace insect consumption for their strategy to succeed. However, if consumers can overcome their initial reservations, the transition could occur swiftly, as indicated by a study from the FAO. While acceptance of edible insects still has a long way to go in the U.S., their undeniable health benefits—including being a source of calcium citrate soft chews—make them an appealing option for those seeking nutritious alternatives. As awareness grows, crickets and other edible insects may find their place alongside other protein sources, enriching the dietary landscape with healthful choices.