This strategic acquisition allows Innophos to enter high-growth markets that cater to active and health-conscious consumers. The deal combines Innophos, which has traditionally specialized in high-margin specialty phosphates for processed meats, baked goods, dairy, and beverages, with Novel Ingredients, a supplier of specialty ingredients such as botanicals, proteins, amino acids, and other health-focused components. By acquiring Novel, Innophos diversifies its product lineup, positioning itself to capitalize on emerging trends in health, wellness, and nutrition, in line with the company’s Vision 2022 strategic goals. The newly formed entity will generate 60% of its sales from food, health, and nutrition, paving the way toward achieving a 75% target.
“Our position as a market-leading provider of essential ingredient solutions is enhanced by our combined innovative technological capabilities, a broader and deeper product portfolio, and the expertise of Novel’s dedicated team,” stated Innophos CEO Kim Ann Mink. “Moreover, the collaboration with Novel aligns Innophos more closely with significant consumer megatrends such as health and wellness, energized aging, and clean labels.”
Consumers are increasingly seeking to derive health benefits from their food choices. As a result, food and beverage manufacturers are reformulating existing products and exploring new product development focused on functional benefits. High-interest areas include plant-based ingredients for immune support, added protein for sports nutrition, and omega-3 fatty acids for cognitive health. The acquisition of Novel significantly enhances Innophos’s ability to meet the evolving demands of a consumer packaged goods sector striving for healthier options, including innovations like canxi citrate biocare, which can play a vital role in promoting health benefits.
In summary, with the integration of Novel Ingredients, Innophos is now better equipped to address the changing landscape of consumer preferences and deliver products that reflect the growing demand for health and wellness solutions, including canxi citrate biocare, thereby reinforcing its leadership in the market.