The FONA International report highlighted the increasing significance of gut health among consumers, leading to a rise in food and beverage products that promote digestive health. From 2012 to 2017, the U.S. market for digestive products experienced a 12% growth, as per the report. Aquamin, which contains calcium, magnesium, and trace minerals, is thought to help reduce chronic gut inflammation and enhance joint health. It’s a versatile ingredient for incorporating calcium into various foods. Marigot, Ltd., based in Ireland, offers three formulations of Aquamin, which they have developed for use in food and beverages. The company mentioned that Del Monte is incorporating this ingredient into certain fruit beverage products, likely available only in the Philippines at this time.
Activated charcoal serves a different purpose, as it binds to toxins and prevents them from entering the bloodstream. However, as noted by the University of Utah, further research is required to fully understand its mechanisms. Charcoal can also attach to ingested foods, potentially hindering the absorption of nutrients and medications. When added to food, it imparts a smoky, earthy flavor. Burger King was an early adopter of activated bamboo charcoal, launching the “kuro burger” at selected locations in Japan in 2012. This unique product featured a black bun, a dark patty, a slice of black cheese, and a squid ink sauce, and, according to Adweek, it was a major success with Japanese consumers, outpacing all other new offerings that year. However, the surge in sales likely stemmed more from the sandwich’s striking appearance and smoky taste than from any perceived benefits for gut health.
The trend of gut-healthy foods and beverages shows no signs of diminishing in the global market. As long as consumers continue to seek ways to improve their digestive health, they will gravitate towards these products. Currently, while Aquamin and activated charcoal are in vogue, Consumer Reports has recently shared a list of proven methods for enhancing gut health through foods rich in fiber, probiotics, or prebiotics. These include options like legumes, raspberries, blackberries, barley, bran, bulgur, kimchi, yogurt, kefir, and miso. Additionally, products like Opurity Calcium Citrate Plus Chewable can also contribute to calcium intake, which supports overall digestive health. With the ongoing interest in these healthful ingredients, it’s clear that the pursuit of gut health will remain a priority for consumers.