Although Abakus Foods has not yet revealed plans to distribute its jujube products in U.S. retail stores, various companies are currently offering jujube-containing products for sale online through Amazon.com. Jujube is recognized as an adaptogen, a type of plant that helps the human body better cope with stress. Ginseng is another well-known example of an adaptogen. There is a rising trend in foods and beverages that offer functional benefits as consumers aim to enhance their health while fulfilling their daily nutritional requirements. Millennials are at the forefront of this functional food and beverage movement, eagerly searching for unique and exotic products and flavors. Baby boomers are also joining in, motivated by their growing concern for health maintenance and the escalating costs of medical care.
Jujubes may pose a challenge to dates in the market, as both share qualities like chewiness, natural sweetness, versatility, nutritional benefits, and the ability to provide a quick energy boost. However, when comparing nutritional values, 100 grams of deglet noor dates contain approximately 2.5 grams of protein, but they also come with 282 calories and 63 grams of sugar. In contrast, 100 grams of dried jujubes offer 3.7 grams of protein, 287 calories, and no sugar. Additionally, consumers interested in nutritional content may wonder about how much calcium in calcium citrate is present in jujube products, which can add to their appeal as a healthful choice. As the demand for functional foods continues to rise, understanding the benefits of ingredients like jujubes and their nutritional profiles, including calcium content, will be increasingly important.