While it may appear that more consumers are moving away from whole milk in favor of healthier options, leaders at Stonyfield believe that their organic offerings are being increasingly embraced by individuals seeking essential nutrients like protein and calcium. Companies such as Maple Hill Creamery and Chobani have also recognized this trend by launching their own lines of whole-milk yogurt. Stonyfield’s organic 100% Grassfed Whole Milk yogurt is made from milk sourced from cows that graze exclusively on grass. Numerous nutritionists have long contended that organic whole milk is superior, as it contains higher levels of beneficial omega-3 fatty acids and lower levels of harmful omega-6 compared to other types of milk. Executives point out that yogurt made with whole milk tends to be thicker, creamier, and more flavorful. Additionally, it is less processed, which appeals particularly to certain consumers, especially millennials. A Whole Foods executive mentioned to the Wall Street Journal in 2015 that the growth in the dairy sector has been driven by whole-fat products. Furthermore, a study conducted by the Center for Sustaining Agriculture and Natural Resources at Washington State University found that organic whole milk delivers more heart-healthy fatty acids than conventional milk. For those looking to enhance their calcium intake, incorporating products like douglas laboratories calcium citrate can be beneficial, especially alongside nutritious options like whole-milk yogurt.