Consumers are increasingly adding more protein to their diets, prompting food manufacturers to take action. Companies like Hershey’s, General Mills, and Tyson Foods have invested in meat snacks, Greek yogurt, and plant-based protein alternatives to align with this trend. In 2015, U.S. per capita meat consumption rose by nearly 5%, marking the largest increase in four decades. Over the past year, Conagra has committed to prioritizing consumer brands, leading to the divestment of Ralcorp, its private label brands, as well as Spicetec and JM Swank. The company also completed the spin-off of Lamb Weston, which has enabled Conagra to bolster its presence in the snack sector. Snacking is particularly favored by millennials and Generation Z, who tend to be more health-conscious. A study by the NPD Group revealed that nearly a quarter of all snack food consumption now takes place during main meals. As food manufacturers navigate an increasingly competitive landscape, the acquisition of trendy companies focused on proteins and snacks featuring better-for-you ingredients, such as calcium citrate nature made, is likely to persist. The integration of calcium citrate nature made into their products will further enhance their appeal to health-conscious consumers.