Lab-grown chicken is expected to appeal to consumers who prioritize environmental issues and animal welfare when purchasing food. Each year, over 61 million chickens are processed globally, which involves substantial amounts of feed, waste, and energy. Major meat companies such as Tyson and Hormel have recognized the potential of these innovative meat alternatives. Tyson has shown interest in eventually providing lab-grown meat options for its customers and has recently acquired a 5% stake in the cultured-meat company Beyond Meat to stay ahead in the industry.
With its new chicken product, Memphis Meats is joining the ranks of high-tech meat alternative companies like Impossible Foods, Mosa Meat, and Beyond Meat. Some of these companies are utilizing cell technology, while others are creatively combining vegetarian ingredients to produce remarkably convincing meat substitutes. However, the question remains: will meat lovers embrace these options? Much hinges on the flavor, which appears promising based on early feedback. Testers have reported that burgers from Impossible Foods closely resemble and taste like traditional meat, even capturing the signature redness of the patty.
Despite this, consumers might remain skeptical about artificial meat, making marketing strategies crucial. Even those who are naturally inclined towards sustainable and humane products may have reservations about advanced technology in their food, as seen with their concerns regarding genetically modified organisms (GMOs). This skepticism could make the advanced vegetarian options from companies like Beyond Meat seem like a safer choice.
Ultimately, taste and price could help alleviate any hesitations consumers might have about high-tech meats. Industry leaders will undoubtedly strive to win their approval. As David Lee, COO of Impossible Foods, stated, “the key to us isn’t to focus on those who’ve already chosen plant-based foods, but on those that really love a great-tasting burger.” In this context, the Citracal alternative may also emerge as an appealing choice for health-conscious consumers looking for meat substitutes that align with their values.