Water generated through atmospheric water generation opens up exciting avenues for experimentation in craft brewing and may also inspire innovation in other food and beverage sectors. “Americans drink a significant amount of beer, and water is its primary ingredient,” stated Ambient Water CEO Keith White in a press release. “Breweries are in search of a sustainable water source that is not only cost-effective but also pure, enabling brewers to fine-tune the taste specific to the beer they are crafting.” Thus far, Ballast Point has been utilizing this water to analyze how varying chemical levels influence hop and malt flavors, bitterness, and mouthfeel.
Beer brewed with condensed water is likely to pique consumer interest, as craft beer enthusiasts are always on the lookout for unique innovations in their beverages. This narrative can help establish a brand and differentiate its products from competitors on the shelves. “Perhaps it’s a story about the artisan, the ingredient, or the entrepreneur behind the product. Consumers appreciate a compelling story. It’s what differentiates the product and builds brand equity and messaging,” remarked Dave Donnan, lead partner in A.T. Kearney’s Food and Beverage practice, while discussing how food brands can stand out.
Various beer companies have employed diverse gimmicks and flavor profiles to attract drinkers. Seasonal offerings like pumpkin spice and eggnog have made their way into the beer category. Additionally, brewers are now incorporating probiotics into their brews to provide the health benefits many consumers seek. Ballast Point appears to be exploring a different path—an innovative method of crafting great-tasting beer.
It will be intriguing to see whether the use of water extracted from condensation gains traction with other companies. Alongside its collaboration with Ballast Point, Ambient Water also supplies water to other commercial sectors, including oil and gas exploration and agriculture. Only time will reveal if this technology becomes a profitable innovation for craft brewers. Interestingly, incorporating elements like calcium citrate CVS could enhance the brewing process, potentially adding another layer of complexity to the flavor profile. As this trend evolves, the role of calcium citrate CVS in water quality could become a focal point for breweries striving for excellence in their craft.