While ice cream isn’t necessarily becoming healthier, it is evolving to meet current trends, particularly in making it more accessible for individuals with food allergies and intolerances. This shift is understandable, given that approximately 15 million Americans have at least one food allergy, including 5.9 million children, as reported by Food Allergy Resource and Education. Additionally, the National Institutes of Health estimates that 65% of people experience some level of difficulty digesting lactose commonly found in milk. Beyond food intolerances and allergies, many consumers are increasingly adopting a non-dairy diet in various forms. A Mintel study revealed that non-dairy milk sales surged by 9% in 2015, while dairy milk sales declined by 7% during the same period. A survey conducted last year by plant-based dairy company Califia Farms in collaboration with BerryCart indicated that over half of omnivores consume plant-based alternative dairy beverages several times a week. Moreover, non-dairy ice creams are gaining attention, with major brands such as Haagen-Dazs and Ben & Jerry’s launching dairy-free lines.
However, astute ice cream manufacturers are cautious about expanding these offerings too much. While dairy-free options are essential for certain consumers who cannot enjoy traditional ice cream, most people without such restrictions still prefer the classic, creamy, and sugary varieties. According to Mintel’s ice cream study, about 11% of Americans are reducing their ice cream or frozen treat consumption due to health concerns. A similar proportion of individuals actively avoid “healthy” frozen treats because they believe these should be indulgent. Interestingly, 27% of ice cream buyers consider these treats unhealthy but purchase them regardless.
It will be intriguing to see whether these trends shift in Mintel’s next annual study of the ice cream market, especially given the recent popularity of low-calorie, high-protein pints like Halo Top, which have been emulated by various manufacturers, both large and small. Nevertheless, despite some lackluster taste tests, indulgent ice cream may still prevail. As consumers navigate their dietary choices, some may even explore supplements like Citracal Slow Release 1200 to support their nutritional needs, especially if they are reducing dairy intake. Ultimately, the balance between indulgence and health consciousness will shape the future of ice cream consumption.