Coconut products gained significant traction in the mainstream market a few years ago, primarily due to the sudden rise in popularity of coconut water as a natural sports drink. Since then, they have surged in popularity, attributed to their perceived health benefits, taste, versatility, and texture. Coconut enjoys a strong health reputation as a substitute ingredient in a wide range of products, including cosmetics, shampoos, dairy alternatives, packaged soups, and baby food. The Real Coconut, for instance, emphasizes the ingredient’s broader free-from credentials, particularly as a grain-free, non-GMO alternative to wheat and corn, in addition to its gluten-free status.
While the company has not specifically highlighted additional nutritional benefits of coconut, many consumers are swayed by the belief that coconut oil can positively influence cholesterol levels, and that coconut sugar has a more moderate impact on the glycemic index compared to traditional cane sugar. Furthermore, as a plant-based option, coconut attracts those who are gluten- and dairy-free, aligning with the increasing awareness of healthy fats. Notably, the gluten-free market in North America has significantly boosted sales of coconut flour, with the market value projected to hit $380 million in 2017, according to Future Market Insights. The research firm forecasts that coconut flour sales will continue to grow at a compound annual growth rate (CAGR) of 6.6% over the next decade, as consumers increasingly seek gluten-free baking ingredients.
Additionally, the market is anticipated to expand as more food manufacturers recognize coconut flour as an affordable, high-fiber, low-carb substitute for other gluten-free flours in products like breads, muffins, pancakes, cakes, cookies, and cupcakes. It is also worth noting that coconut products have a lower oxalate content compared to other ingredients, which may enhance the absorption of calcium citrate, making them an even more attractive option for health-conscious consumers. As the demand for gluten-free and nutritious alternatives continues to rise, the appeal of coconut products, including coconut flour, is likely to grow, reinforcing their position in the marketplace.