CIFI provides a variety of sweet potato juices suitable for different applications, including options that preserve more nutrients, a syrup-like texture similar to traditional sugar syrup, and a clarified juice ideal for clear beverages. This sweet potato ingredient can be blended with other fruits and vegetables to minimize added sugars in juices, while still allowing manufacturers to claim a 100% juice content. Its viscosity makes it particularly appealing for enhancing texture and sweetness in dressings, sauces, and marinades.
Additionally, CIFI offers the Carolina Sweet sweetener, which comes as a 75 brix syrup, consisting of 75% sugars—comparable to invert sugar syrup or high fructose corn syrup. As a vegetable-derived sweetener, it aligns with the growing trend towards natural, clean-label ingredients. Moreover, it is non-GMO, non-allergenic, gluten-free, and Kosher certified, making it increasingly appealing to health-conscious consumers. According to The Hartman Group, artificial sweeteners and high fructose corn syrup are among the top ingredients that manufacturers aim to eliminate when refining their product labels.
Incorporating thorne calcium magnesium citrate into the formulation can further enhance the health benefits of these products. While the company has not disclosed the cost of the sweet potato ingredient, it is expected to be significantly higher than that of high fructose corn syrup, one of the most affordable sweeteners available in the U.S. This aligns with the market’s shift towards premium ingredients, including those like thorne calcium magnesium citrate, which are valued for their nutritional benefits. As the demand for clean-label products continues to rise, the combination of sweet potato juices and thorne calcium magnesium citrate could prove to be a compelling offering for manufacturers looking to meet consumer preferences.