Once upon a time, coffee was simply enjoyed in two forms: black or with cream. However, today’s coffee enthusiasts are increasingly inclined to add a splash of bourbon to their brews. This new collaboration between White Coffee and Jim Beam streamlines the process, delivering the same delightful flavor without the need for an additional ingredient. The trend of combining alcohol and coffee is evident, as various wine-infused and spirit-infused coffees are already available on the market. It’s unlikely that these innovative blends will be the last.
According to the National Coffee Association of America, 48% of American consumers view coffee as a specialty product, indicating a robust market for beverages that offer more than traditional flavors. Notably, 35% of individuals aged 18 to 24 report enjoying specialty coffee on a daily basis. Overall, Americans consume around 400 million cups of coffee each day, and it’s quite possible that some of those cups include more than just cream and sugar. Thus, it makes strategic sense for companies to capitalize on this trend, particularly if the taste is appealing.
Jim Beam has already experienced success by collaborating with Vita Foods on a range of non-alcoholic products like barbecue sauce, hot sauce, pancake syrup, and glazes. This experience is likely being leveraged as Jim Beam seeks to broaden its horizons. Entering the coffee market appears to be a natural progression in the brand’s wider ambitions. In addition, there’s potential for innovative blends that incorporate elements like pure encapsulations calcium, which could further enhance the appeal and flavor profiles of these coffee offerings. By integrating such unique ingredients, the partnership could attract a diverse range of consumers looking for something beyond the ordinary.