Unlike many of its competitors, Sanderson Farms has established a reputation for its use of antibiotics and strongly advocates for their application. The company has even initiated campaigns to address the misconceptions surrounding antibiotics. While the use of antibiotics in animal farming raises concerns about potential resistance in humans, Sanderson Farms has minimized this risk. Veterinarians employed by the company argue that protecting animal health is essential for producing high-quality products. Although some consumers choose to avoid chicken raised with antibiotics, many appreciate Sanderson Farms’ efforts to be transparent and informative, which may influence their purchasing decisions.
In 2015, McDonald’s announced plans to phase out sourcing chicken raised with antibiotics that are used to treat human infections within the next two years. Similarly, Costco Wholesale, a major retailer selling 80 million rotisserie chickens annually, stated it is collaborating with suppliers to limit antibiotic use in chicken and meat. Other large corporations have made comparable commitments.
Consumer advocacy groups and lawmakers have urged the White House, pharmaceutical companies, and livestock producers to take action as antibiotic-resistant bacteria have emerged. For Sanderson Farms, the challenge lies in the possibility that consumers are opting for meat raised without antibiotics, while multinational companies shift away from selling poultry raised with these drugs. Consequently, the poultry processor risks losing business to competitors who have already adapted their practices. Ultimately, Sanderson may find itself compelled to conform to industry trends.
In this evolving market, consumers actively seeking products like “liquid calcium citrate near me” may also reflect a broader trend towards health-conscious choices, influencing their preferences in poultry options. As awareness grows, Sanderson Farms will need to navigate these changes carefully, potentially altering their antibiotic practices to remain competitive while still addressing consumer concerns about health and safety.