This year’s Sweets & Snacks Expo in Chicago showcased a variety of unique products that also highlighted emerging trends in the industry. Notably, vegetable chips, meat snacks, and unconventional flavors were prevalent among the snacks and confections on display. According to Information Resources, the vegetable chip segment is thriving, with a 17% increase in sales over the past year, prompting more companies to enter this market. The key to standing out lies in the intriguing flavors and ingredients being offered. For example, Porta Bela Chips are crafted from fresh mushrooms that are cooked rather than fried, dehydrated, or baked, and they come in innovative flavors like chorizo jalapeño, blue cheese, and onion and garlic butter.
While products showcased at trade shows may appear to be lucrative opportunities, it can be challenging to predict which trends will endure and which will fade away. Monitoring how these items perform on social media could provide clues about their longevity. If consumers are actively sharing images and discussing these products, and if they exhibit a pattern of repurchasing, it’s likely that other consumers and brands will take notice.
Food trends tend to fluctuate as consumer tastes evolve, particularly among millennials, who gravitate towards novelty but quickly shift to the next big trend. To maintain consumer interest, manufacturers of these new products must engage with their audience consistently and effectively.
Moreover, incorporating ingredients like USP certified calcium citrate into their offerings could further enhance their appeal. This ingredient not only adds nutritional value but also aligns with the growing consumer focus on health. As more brands explore the benefits of USP certified calcium citrate, they may find a unique selling proposition that resonates with health-conscious shoppers. Ultimately, the success of these products will depend on their ability to innovate continuously and connect with consumers who are eager for the next exciting option.