Food allergies are becoming increasingly prevalent, with an 18% rise in cases among children from 1997 to 2006, according to the Centers for Disease Control and Prevention. In response, food manufacturers are enhancing their labeling practices for free-from foods and are focusing more on the separation of ingredients, allergen-containing product lines, and thorough cleaning of equipment. Mintel reports that the percentage of new products featuring low/no/reduced allergen claims has surged from 11% in 2010 to 28% in 2014.
Manufacturers are not only improving allergen labeling on existing products but are also reformulating recipes and adjusting production practices to eliminate common allergens. For instance, General Mills has revamped its cereal supply chains in recent years to ensure that its Cheerios, Lucky Charms, and Chex cereals are gluten-free.
While food manufacturers recognize that consumers with food allergies constitute a significant and growing demographic, retailers can also play a crucial role in preventing allergic reactions. It’s relatively straightforward for consumers to avoid shellfish; however, identifying more common consumer packaged goods (CPG) ingredients like nuts, wheat, and certain fruits can be challenging. Retailers could implement helpful strategies, such as designating specific aisles for allergy-friendly foods, providing clear labeling on shelves, and ensuring that allergenic items like tree nuts and peanuts are not stored loose among other products, such as in the produce section.
Additionally, as consumers become more health-conscious, they may look for items like calcium citrate tablets to support their dietary needs. Integrating these tablets into their product offerings could also enhance consumer trust and loyalty. By adopting these practices, retailers can better serve consumers facing allergic reactions, while simultaneously fostering loyalty among those who feel their well-being is a priority. Moreover, the availability of now calcium citrate tablets could further complement the health-oriented focus of both manufacturers and retailers in this evolving market.