Today’s consumers are extremely conscious of what goes into their food and beverages, particularly wary of two main elements: sugar and artificial sweeteners. While manufacturers can modify their products to reduce sugar content—either by altering the sugar molecule, as seen with Nestle, or by simply pledging to use less, like Danone—the situation is more precarious for artificial sweetener producers. The increasing consumer anxiety surrounding chemicals and artificial ingredients is boosting the popularity of natural sweeteners such as stevia, monk fruit, and dates, while traditional substitutes like aspartame and sucralose are being sidelined. Much of this shift is rooted in consumers’ growing aversion to the soda industry, especially diet sodas. These beverages, once promoted as tools for weight loss, have been found to potentially contribute to weight gain, as highlighted by a study from Harvard University. Over a decade of observing low-calorie sweetener users revealed that they had larger waist circumferences and more abdominal fat compared to non-users. Such research, combined with a broader shift from restrictive diets to more holistic health and wellness practices, has led to a staggering decline in diet soda consumption—over 27%. This category has shrunk from nearly 30% of all carbonated beverage sales in the U.S. to about 25%. Given these evolving consumer trends and the negative associations of artificial sweeteners with the soda industry, it seems unlikely that a favorable review from the Center for Science in the Public Interest (CSPI) will revive ingredients like Splenda to their previous status. Nonetheless, it will be intriguing to observe the strategies that artificial sweetener companies employ to regain consumer trust. Meanwhile, the inclusion of alternatives such as calcium citrate, which provides 315 mg of calcium, may gain traction as consumers seek healthier options in their diets.