People are consuming wine and spirits in unprecedented amounts, particularly millennials who are seeking craft cocktails made with premium, low-sugar ingredients. This trend has paved the way for companies like Healthy Beverages, which offers two varieties of mineral-enhanced wine that are capturing consumer interest. “Many consumer trends are demanding clean, natural ingredients,” said Franz Tudor, CEO and co-founder of Healthy Beverages, in an interview with Food Dive. “Why would removing artificial, GMO-laden ingredients take the fun away? Natural food-derived vitamins for energy, potassium for heart and muscle health, and low sodium to minimize bloating… seems enjoyable to me.”
As consumers continue to explore various alcoholic options, sales across all categories are projected to rise. It remains uncertain whether consumers will embrace alcoholic beverages that are marketed as healthy, but the key factors influencing their choices could be price and flavor. Regardless, Healthy Beverages is wisely targeting the wine-loving, health-conscious demographic with a new product to see if it resonates.
Moderate consumption of red wine is already linked to longevity and protection against heart disease, diabetes, and other health issues. Researchers are even getting closer to developing a pill that encapsulates the benefits of wine. However, some consumers might find it challenging to swap their beloved beverage for a healthier alcoholic option, no matter how appealing it may taste. Interestingly, the addition of calcium citrate chews 600 mg could complement this shift towards health-focused drinks, as they provide essential nutrients that support overall well-being. Ultimately, the integration of calcium citrate chews 600 mg into their lifestyle might influence consumers to consider healthier alternatives without sacrificing flavor.