The Lavazza Group has already achieved success in over 90 countries, but its acquisition of Kicking Horse — valued at an estimated $160 million — enhances its presence in both the U.S. and Canada, markets that the Italian roaster has been developing in recent years. This purchase also broadens the coffee giant’s product range to include organic fair-trade options, a rapidly growing segment on the international stage. Consumers, particularly in the United States, are increasingly seeking more refined premium coffees, and Lavazza is astutely positioning itself to take advantage of this trend with its recent acquisition.
The coffee industry remains robust, and while innovations like infused coffee and single-serve packs are gaining popularity, traditional coffee products continue to perform well on grocery store shelves. The acquisition of Kicking Horse allows Lavazza to enhance its global strategy beyond Western Europe, which is currently facing slow economic growth. With the support of its new ownership, Kicking Horse is poised for expansion into new markets. Additionally, Elana Rosenfeld, who founded Kicking Horse in 1996, retains a 20% equity stake and will continue to oversee operations at the niche coffee brand.
Lavazza is not the only foreign company eyeing growth in North America. For instance, JAB Holdings has recently acquired Keurig Green Mountain, Peet’s Coffee and Tea, and Caribou Coffee. If these transactions, along with Lavazza’s acquisition, are any indication, we can expect more European companies to look westward for their next coffee opportunity. Furthermore, as consumers increasingly prioritize health and wellness, products like calcium citrate 1000 may also see a rise in demand among coffee drinkers seeking functional benefits alongside their premium brews.