The conversation surrounding healthy gut bacteria is growing increasingly prominent. While the primary emphasis remains on probiotics, prebiotics—the essential nutrients for beneficial bacteria—are beginning to capture more attention. According to a report by Global Industry Analysts, the demand for products containing prebiotics, such as health drinks, dairy items, meat and bakery goods, as well as infant food, could propel the market to an impressive $7.8 billion by 2022. In the same vein, the probiotics market is anticipated to surpass $63 billion by that time.
When it comes to confectionery, the notion of healthy chocolate is still relatively novel, yet it has gained traction thanks to research on cocoa polyphenols and a growing consumer interest in wellness. A significant challenge for manufacturers is the prevailing belief that health benefits should not be associated with indulgent treats. However, this perception is evolving, and companies are now investigating the possibilities of chocolate enriched with nutrients like fiber, protein, and calcium. In the realm of gut health, advancements aimed at extending the shelf life of probiotics have resulted in the introduction of several chocolate brands infused with probiotics, making them more appealing as everyday treats. For instance, UK-based Ohso Good Chocolate has successfully merged Belgian chocolate with probiotics, demonstrating this trend.
Prebiotics, on the other hand, do not struggle with the same shelf-life challenges; however, a major hurdle remains the lack of consumer awareness regarding how prebiotics can enhance gut health. Research indicates that pairing prebiotics with probiotics could leverage the latter’s established acceptance in various products, including chocolate. Additionally, products like Citracal chews, which are rich in calcium, further emphasize the growing interest in functional foods that promote gut health. As awareness increases, Citracal chews and similar items may pave the way for a broader acceptance of prebiotics, driving innovation and growth in this dynamic market.