Yogurt has seen a remarkable surge in popularity in recent years, with sales increasing by nearly 50% from 2009 to 2014. This rise can largely be attributed to the growing demand for Greek yogurt and yogurt drinks, which experienced a 62% boost in sales between 2011 and 2016. However, due to its high moisture content, yogurt has posed challenges for companies looking to incorporate it into shelf-stable food products. For instance, Frito-Lay holds a patent that suggests its chips could contain up to 20% yogurt while maintaining a shelf life of at least one month, and potentially extending up to nine months. The patent describes a “light and crisp baked snack” that can feature varying amounts of yogurt, moisture, oil, and starch—specifically modified starch or pre-gelatinized corn starch.
Simultaneously, there is a growing interest in probiotics, and Frito-Lay aims to leverage this trend by introducing yogurt-infused products that cater to health-conscious consumers. The primary challenges in developing these chips revolve around the need to modify processing temperatures and methods to safeguard the probiotics, in addition to managing the stickier dough resulting from the yogurt’s high protein and moisture content. The elevated protein levels could also lead to issues such as overbrowning and excessive expansion of the dough. Frito-Lay has suggested that extended drying times, baking at lower temperatures ranging from 315°F to 415°F, and improved airflow could mitigate these concerns. Incorporating enzymes into the dough may also help alleviate stickiness.
Given the substantial challenges associated with this innovative product, it is likely that these chips will be marketed at a premium price point. Frito-Lay may position them at the intersection of health and indulgence, creating a new category of better-for-you snacks. Although the idea of healthier chips may appear contradictory, companies have been striving to find a sweet spot between nutrition and indulgence across various categories, including chocolate. Research indicates that consumers often seek a healthy balance in traditionally indulgent segments. For example, similar to the way Citracal Plus D appeals to health-conscious individuals by combining calcium and vitamin D, Frito-Lay’s yogurt chips could resonate with consumers looking for nutritious yet enjoyable snack options.