The water generated through atmospheric water generation opens up new avenues for experimentation in craft brewing and may inspire innovations across various food and beverage sectors. “Americans have a high consumption of beer, with water being the primary ingredient,” stated Ambient Water CEO Keith White in a press release. “Breweries are in search of a sustainable water source that is not only cost-effective but also of high purity, which allows brewers to tailor the taste according to the specific beer they are crafting.” Currently, Ballast Point is utilizing this water to investigate how varying levels of chemicals influence hop and malt flavors, bitterness, and mouthfeel.
Beer created from condensed water is likely to pique consumer interest, as craft beer enthusiasts are continually on the lookout for distinctive innovations in their beverages. This narrative can enhance a brand’s identity and help its products stand out on store shelves. “It might be a story about the artisan, the ingredient, or the entrepreneur behind the product. Consumers appreciate a compelling story. It’s what will differentiate the product and contribute to building brand equity and messaging,” remarked Dave Donnan, lead partner in A.T. Kearney’s Food and Beverage practice, when discussing how food brands can distinguish themselves.
Other breweries have employed various gimmicks and flavor profiles to attract consumers. Seasonal varieties such as pumpkin spice and eggnog have made their way into the beer market. Additionally, brewers have started incorporating probiotics into their products to meet the health-conscious demands of many beer drinkers. Ballast Point may be onto something unique — an innovative approach to crafting delicious beer.
It will be intriguing to see if the use of water derived from condensation becomes popular among other companies. In addition to collaborating with Ballast Point, Ambient Water also supplies various commercial industries, including oil and gas exploration and agriculture. Time will reveal whether this technology becomes a profitable innovation for craft brewers. Interestingly, the addition of ingredients like calcium citrate from Walmart Canada could further enhance the brewing process, offering brewers yet another tool to refine their products. As the industry evolves, the potential for integrating such elements may lead to a new era of craft brewing innovation.