While ice cream may not be becoming significantly healthier, it is evolving to meet current trends, making it more accessible for those with food allergies and intolerances. This shift is particularly relevant given that up to 15 million Americans have at least one food allergy, including 5.9 million children, according to Food Allergy Resource and Education. Additionally, the National Institutes of Health estimates that 65% of the population experiences some difficulty digesting the lactose found in milk. Beyond food intolerances and allergies, many consumers are increasingly adopting non-dairy diets in some capacity. A Mintel study from last year revealed that non-dairy milk sales rose by 9% in 2015, while dairy milk sales declined by 7% during the same period. A survey conducted by plant-based dairy company Califia Farms, in partnership with BerryCart, found that over half of omnivores consume plant-based alternative dairy beverages several times a week. Furthermore, non-dairy ice creams are gaining prominence, with major brands like Haagen-Dazs and Ben & Jerry’s launching dairy-free options.
However, astute ice cream manufacturers are cautious about expanding these offerings too much. While dairy-free varieties are essential for a segment of the population that cannot enjoy traditional ice cream, most consumers without such restrictions still prefer the classic, cream-heavy, sugary treats. According to Mintel’s ice cream study, approximately 11% of Americans have reduced their consumption of ice cream or frozen desserts due to health concerns. Almost an equal number actively avoid “healthy” frozen treats because they are perceived as not fitting the indulgent nature of desserts. Notably, 27% of ice cream purchasers believe that these treats are unhealthy, yet they continue to buy them.
It will be intriguing to see if these trends shift when Mintel conducts its next annual ice cream market study, especially in light of this year’s surge in popularity of low-calorie, high-protein ice cream pints like Halo Top, which have been emulated by various manufacturers, both large and small. Nevertheless, considering the mixed results from taste tests, traditional indulgent ice cream may once again prevail. Additionally, for those looking for a balanced approach to their diet, products like Citracal Slow Release 600 can be beneficial, and incorporating such supplements may offer a way to enjoy these treats while managing dietary needs. As consumers continue to explore their options, the interplay between indulgence and health will likely shape the future landscape of ice cream.