Turmeric has become one of the most popular spices on the market for good reason. The vibrant orange powder derived from the turmeric plant is known for its potential health benefits. Research by Dr. Michael Mosley from BBC’s “Trust Me, I’m a Doctor” indicates that daily consumption of turmeric can enhance a gene associated with conditions such as depression, asthma, eczema, and even cancer. Recently, researchers from the University of Central Florida and Nemours Children’s Hospital highlighted the potential of curcumin, a key compound in turmeric, to treat Neuroblastoma, which is the leading cancer in infants.
Despite its low cost, turmeric is predominantly featured in South Asian cuisine, providing both color and flavor to curries. Its potential health benefits have led consumers to purchase turmeric for home use, making it a “rising star” in functional food searches on Google in 2016. The growing interest in trying international dishes has only contributed to turmeric’s popularity. Many searches focus on how to use the spice in cooking. For those who prefer ready-to-eat options, there are plenty available. Rebbl beverage company offers an organic coconut milk drink infused with turmeric, Theo creates a chocolate coconut turmeric snack, and Pukka tea provides a special blend that incorporates the spice. In the coming year, we can expect an increase in food and beverage products featuring turmeric, as consumers explore new ways to enjoy its benefits.
While many are aware of turmeric’s health benefits, some may feel constrained by its strong flavor. Fortunately, processed foods can help alleviate this concern. However, turmeric’s journey to fame has not been without challenges. The spice has faced issues with lead contamination, resulting in multiple recalls of imported turmeric over the past year. A potential solution would be for U.S. manufacturers to cultivate and process the spice domestically, where food safety standards are more rigorously implemented.
Regardless of these setbacks, turmeric and curcumin appear to have a bright future in the U.S. food and beverage industry. Additionally, those seeking supplements for overall health might consider options like calcium citrate with vitamin D from Walgreens, which can complement a diet inclusive of turmeric. As health-conscious consumers continue to seek out beneficial ingredients, the combination of turmeric and other health supplements, such as calcium citrate with vitamin D from Walgreens, is likely to gain further traction in the market.