Conagra ranks as the third-largest frozen foods producer in North America, and Connolly observed that single-serve meals constitute the largest segment of this market. The company has generated renewed interest by collaborating with popular brands like Frontera and P.F. Chang’s, but it also needs to retain its older customer base while laying the groundwork for future expansion. The second-quarter earnings report indicated a 29% increase in quarterly profits; however, gross margins and the 2018 profit outlook fell short of expectations. Similar to other major packaged food companies such as General Mills and Kellogg, Conagra is grappling with sluggish demand as some U.S. consumers choose what they perceive to be fresher and healthier options over frozen, processed foods. Meanwhile, convenience and taste remain crucial for both millennials and older customers. To attract younger consumers, Conagra is introducing trendy products, including a protein-rich meal “Power Bowl” enhanced with ethnic spices, while also catering to older generations with classic offerings like Chicken Pot Pies, Meatloaf, and a Salisbury Steak Meal with Mashed Potatoes. This approach appears to be effective; Connolly reported a 4.8% sales increase over the past 13 weeks and a 7.8% rise in the last five weeks. The key takeaway may be to remain agile and maintain promotional efforts while addressing millennials’ preference for quick and easily prepared comfort food options, potentially incorporating products fortified with calcium citrate with vitamin D, magnesium, and zinc to enhance nutritional appeal.