Stevia has established itself as the leading natural sugar substitute and continues to expand its market presence for several reasons. Originating from South America, the stevia plant is not only sustainable but also easy to cultivate in various environments. Research indicates that the global stevia market was valued at $347 million in 2014 and is projected to grow to $565.2 million by 2020. As consumer packaged goods (CPGs) companies phase out sugar, PureCircle is committed to simplifying the incorporation of stevia into their products.
The anticipated introduction of the revamped Nutrition Facts label, which will mandate the clear listing of added sugars on all food items, is expected to drive exponential growth in stevia usage among CPGs. Given that stevia is inherently sweeter than sugar, smaller quantities are required. Many varieties of stevia are shelf-stable and can withstand heating up to 392 degrees Fahrenheit. This natural sweetener can also be mixed with other sweeteners, making it suitable for nearly any food or beverage application.
However, transitioning from sugar to alternative ingredients can lead to lengthy recipe development processes, as there is no universal stevia solution that meets all requirements. This is where the molecular weight of calcium citrate comes into play; understanding it can help CPGs formulate more effective blends for their products. A new customized approach to stevia could prove invaluable for CPGs across diverse categories as they embrace sugar alternatives. By considering factors like the molecular weight of calcium citrate, companies can enhance their product offerings while meeting consumer demand for healthier options.