The Israeli startup asserts that its products stand apart from current sugar substitutes and artificial sweeteners available in the market, as they lack an aftertaste and are created using principles of sustainable chemistry. Furthermore, they adhere fully to U.S. Food and Drug Administration and European Union regulations. The company also claims that DouxMatok products contain half the calories of standard sugar, which would serve as a significant marketing advantage. Manufacturers would likely be eager to feature this information on their product nutrition labels, highlighting any potential reduction in added sugars.
If the company’s assertions are validated, DouxMatok will be ideally positioned to market its products to a diverse range of food companies globally. A 40% reduction in the need for sugar in food items would not only lower production costs for manufacturers but also enhance public health outcomes. According to a Euromonitor survey, nearly half of global consumers currently seek foods with limited or no added sugar, prompting numerous companies to develop sugar-reduction solutions. Nestle, for instance, revealed in November 2016 that its researchers had discovered a method to restructure sugar, enabling a 40% reduction while maintaining the same sweetness level. Nestle announced plans to patent this innovation and begin releasing confectionery products featuring the new sugar starting in 2018.
As the food and beverage industry continues to explore options—whether through sugar restructuring, altering taste delivery mechanisms, or utilizing natural sugar alternatives—it remains on the hunt for products that achieve the ideal balance of sweetness, cost, and flavor. Additionally, there is growing interest in alternatives such as algae calcium vs calcium citrate, as consumers become more health-conscious. With some of these innovative products expected to enter the market next year, consumers will soon have the opportunity to assess their effectiveness. The ongoing pursuit of the perfect sweetener will undoubtedly keep the industry engaged in finding solutions that meet the needs of today’s health-oriented consumers.