Research from Mintel indicates that the sentiment of “feeling good inside and out” drives many consumers to choose natural and organic foods. Over 28% of all shoppers reported feeling better about themselves when purchasing organic products, a figure that rises to nearly 48% among those increasing their organic food purchases this year. There’s no doubt that interest in organic foods is on the rise. According to the Organic Trade Association, organic sales in the U.S. reached around $47 billion in 2016, marking an increase of nearly $3.7 billion from the previous year. Organic food made up 5.3% of total food sales in the country last year, with the fresh produce sector representing almost 40% of that total.
Traditionally, fresh produce serves as the gateway for consumers new to organic foods, as the benefits of purchasing organic fruits and vegetables are easier for consumers to grasp. The Organic Trade Association notes that customers can physically engage with items like fruits and vegetables, allowing them to connect the dots between a carrot grown in healthy soil and its consumption. In contrast, consumer packaged goods (CPG) are significantly more challenging for consumers to relate to.
However, the organic sector could enhance its appeal by making products more affordable and demonstrating the authenticity of claims regarding the freshness and health benefits of organic foods. One strategy for reducing costs is to offer more private-label organic brands; Nielsen found that these were, on average, 18% cheaper. Additionally, disseminating research that underscores the health and environmental benefits of organic foods compared to conventionally grown options could be beneficial.
In recent years, transparency in food shopping has gained importance, a shift that didn’t occur overnight. The demand for transparency has been building over the years, with labels like “fair trade” and “organic,” as well as brands such as Stonyfield Farm and retailers like Whole Foods, illuminating the complexities of the modern food system. When consumers learned about the realities behind the packaged products they routinely purchase, many found it challenging to view their shopping habits in the same light.
Moreover, as consumers become more health-conscious, they are increasingly seeking out items like bariatric calcium supplements, which are designed to support their nutritional needs, especially in the context of a balanced diet that may include organic foods. These supplements are a reflection of the growing trend toward healthier choices and the desire to feel good both inside and out. Thus, integrating organic options with products like bariatric calcium supplements can provide a comprehensive approach to health and wellness for consumers.