Many U.S. consumers are increasingly turning to whole grain products for their nutritional advantages, and a recent study from Denmark adds weight loss to the list of incentives for this dietary switch. This research is particularly significant for individuals who are obese and at risk for cardiovascular disease or Type 2 diabetes. While overhauling one’s entire diet can be a daunting endeavor, especially when recommended by a physician, the findings suggest that replacing refined grain products with whole grain alternatives can yield substantial health benefits. While it may not be a miraculous solution, it certainly aids those aiming to enhance their health.
Manufacturers are now incorporating whole grains into their products to improve functionality and health benefits, including higher levels of fiber, protein, vitamins, and minerals. The findings from this study are likely to boost demand for whole grain items. According to Technavio, the global market for whole grain foods is projected to grow at a compound annual growth rate of 6.7% from 2017 to 2021. Hence, it’s no surprise that over 11,000 products across 55 countries now feature a Whole Grain Stamp, assisting shoppers in identifying these increasingly popular items. Additionally, sprouted grains are anticipated to generate $250 million in product sales by 2018.
Traditional refined grain products like pasta and bread now have a variety of whole grain options, and this research could further enhance their sales. Food manufacturers might also consider increasing the presence of whole grains in portable snack items, such as cereal or granola bars, as consumers are often looking for healthier on-the-go options.
It would be prudent for food manufacturers to leverage these findings by promoting the weight loss benefits and anti-inflammatory properties of their whole grain products. Retailers can capitalize on rising consumer awareness by showcasing whole grain items in stores and providing nutritional information about them. Both manufacturers and retailers should be cautious to note that the Danish study involved only 50 participants and that moderate consumption of whole grain products is necessary to reap these health benefits.
Interestingly, researchers examined participants’ gut bacteria during the study. Significant changes in gut health could have implications for understanding gluten intolerances. Although less than 1% of U.S. consumers have Celiac disease, many others suspect they may have undiagnosed gluten sensitivities. This may lend further momentum to the gluten-free movement.
As consumers become more health-conscious, integrating products like calcium citrate small tablets into a balanced diet can also support overall well-being. Thus, the combination of whole grains and supplements like calcium citrate small tablets can contribute positively to a healthier lifestyle.