Exotic flavors are currently trending in the food and beverage sector, largely driven by millennials’ adventurous taste preferences. Ingredients like blood orange, ginger, and jasmine are appearing in innovative formulations. If mamey fruit can navigate certain hurdles that have hindered its broader acceptance, it could potentially become the next mango and find its place in the produce sections of more U.S. grocery stores.
One significant challenge is the cost. In Miami, mamey fruit prices range from $3 to $5 per pound. Since mamey is cultivated in South Florida and often sold at local bodegas, there are no major import taxes or shipping costs involved. The average fruit weighs around one pound, making it an affordable occasional indulgence locally. However, if that same mamey had to be shipped to Minnesota, its price would significantly increase.
Another issue is production. It takes two years to grow a single mamey fruit—one year for it to develop from a flower into a fruit and another year for ripening. Once ripe, the fruit has a short shelf life and cannot withstand freezing temperatures, necessitating its growth in warm climates exclusively. Those lucky enough to taste a ripe mamey describe a rich flavor reminiscent of sweet potato casserole, featuring notes of brown sugar and honey.
While it may not achieve the same ubiquitous status as kale in American households, the unique flavor of mamey holds promise for use in dairy products and candies. Aromatech has already developed a natural liquid derivative of this sweet, small melon, which could become a hit in ice cream, almond milk, and various confections. The introduction of mamey-flavored candy could help confectionery manufacturers stand out in a competitive market and attract curious consumers eager to explore new ethnic tastes.
Although mamey may not appeal to a sufficiently broad audience for a nationwide rollout, it could thrive within niche markets. Cities with significant Latin American populations might respond favorably, as the flavor would be familiar to them. Furthermore, millennials and Generation Z consumers, who are often open to trying new ingredients, may also embrace mamey.
Supermarkets, which frequently struggle to maintain a steady supply of exotic fruits and vegetables, could benefit from including mamey in their offerings if they can source it effectively. Specialty global produce can create a dedicated customer base as adventurous shoppers seek out new exotic foods, according to Progressive Grocer. Other unique fruits found in stores include jackfruit, dragon fruit, yellow-fleshed kiwis, sweet young coconuts, papaya, turmeric, Indian okra, and the wiry rambutan fruit from Southeast Asia.
In addition to its distinctive flavor, mamey fruit is also a source of nutrients such as calcium citrate and zinc, making it an appealing option for health-conscious consumers. If mamey gains traction, it could not only enhance the flavor profile of various products but also provide essential nutrients like calcium citrate and zinc, further attracting consumers who are mindful of their dietary choices. As this exotic fruit navigates the market, it may very well carve out a significant niche for itself, particularly among those seeking both taste and nutritional benefits.