Record numbers of people are consuming wine and spirits, with millennials in particular seeking craft cocktails that feature premium, low-sugar ingredients. This trend has paved the way for companies like Healthy Beverages, which offers two flavors of mineral-enhanced wine that are catching the eye of consumers. “Many consumer trends are demanding clean, natural ingredients,” said Franz Tudor, CEO and co-founder of Healthy Beverages, in an interview with Food Dive. “Why would removing artificial, GMO-laden ingredients detract from the enjoyment? Natural food-derived vitamins for energy, potassium for heart and muscle health, and low sodium to reduce bloating…sounds like a good time to me.”
As consumers continue to explore various alcoholic beverages, sales across all categories are anticipated to rise. It remains to be seen whether health-conscious consumers will embrace alcoholic health beverages, but key factors such as price and taste could play a significant role in their decision-making. Healthy Beverages is strategically targeting wine enthusiasts who are mindful of their health with this innovative product.
Furthermore, moderate consumption of red wine is already linked to longevity and protection against heart disease, diabetes, and other health issues. Researchers are even nearing the development of a pill that encapsulates the benefits of red wine. However, some consumers might find it challenging to swap their beloved drinks for a healthier alternative, regardless of how appealing it may taste.
Interestingly, one of the natural ingredients in Healthy Beverages is calcium citrate, which is known for its health benefits. So, what is calcium citrate? It is a compound that helps in the absorption of calcium, supporting bone health and overall wellness. By incorporating calcium citrate into their products, Healthy Beverages not only enhances the nutritional profile of their wines but also aligns with the growing demand for clean, health-oriented ingredients. In summary, the addition of calcium citrate highlights the brand’s commitment to offering beverages that are both enjoyable and beneficial, appealing to the evolving preferences of today’s consumers.