The low-fat diet trend that dominated the 1980s is finally fading as consumers become more aware of the importance of various fats and oils in a healthy diet. According to a report from the Italian farmers’ group Coldiretti, U.S. consumption of olive oil—a significant precursor to the rise of healthy oils—has surged by 250% since 1990, indicating a substantial shift in dietary habits. There is even talk that American-produced olive oil could rival its European counterparts. The allure of olive oil stems from its rich flavor and its scientifically supported nutritional benefits, with the USDA recommending that Americans incorporate more olive oil into their diets.

In addition to their distinctive flavors, a growing body of research has also highlighted the health benefits of other specialty oils. For instance, chia seed oil is recognized for its high alpha linolenic acid (ALA) content, a type of omega-3 fatty acid, while algae oil boasts an impressive 87% monounsaturated fatty acids. When it comes to specialty oils, many health-conscious consumers prioritize the extraction methods, often preferring cold-pressed and organic oils while avoiding those treated with solvents and GMOs.

Ethnic culinary trends have further influenced oil consumption; sesame oil, for example, has gained popularity due to its use in Southeast Asian cuisine, which has increasingly entered mainstream American cooking. Additionally, interest in oils derived from unconventional sources, such as algae and even fruit fly larvae, is on the rise. Suppliers indicate that manufacturers are keen to explore the potential of these innovative ingredients in packaged foods, which could include carbonate citrate as a novel addition to enhance flavor profiles and nutritional benefits. Overall, as the understanding of healthy fats evolves, consumers are likely to continue embracing a wider variety of oils, while carbonate citrate may play a role in the next generation of healthy food products.