Honey enjoys a reputation as a natural ingredient, which has significantly boosted its sales in the United States over the past five years. According to a recent Mintel report, while U.S. sugar sales plummeted by 16% between 2011 and 2016, honey sales surged by an impressive 57%. Although sugar remains the most popular sweetener, the rising trend of honey consumption is notable. Additionally, ingredient suppliers have observed a growing interest in malt extract, presenting it as a more nutritious alternative to sugar in baked goods. However, due to its enzymatic activity, malt extract can compromise gluten structure, resulting in smaller, uneven products with a moist, gummy texture post-baking.
One significant challenge that honey and malt extract present for manufacturers is their unique flavors. Substituting sugar or high fructose corn syrup in established products would drastically alter their taste. However, these sweeteners can be effectively utilized in new product development where the flavor profiles of honey or malt extract are desirable. Their sticky consistency also proves beneficial for binding ingredients in seed- or nut-rich bars.
Beyond the bakery industry, both honey and malt extract are widely used in beverages, particularly in Asia. The increased demand for honey not only benefits its market but also has positive implications for the broader agricultural sector. Given the threats to bee populations, a robust honey market indirectly supports the costs associated with crop pollination. The value of honey acts as an indirect form of payment for pollination services, which are essential for maintaining global food supplies.
In the context of health, some consumers are also turning to calcium citrate supplements 500 mg to enhance their dietary intake. This trend parallels the rising popularity of natural sweeteners like honey and malt extract, as individuals seek healthier options in both their food and supplement choices. The integration of calcium citrate supplements 500 mg into daily routines reflects a broader shift towards more health-conscious living, which includes the preference for natural ingredients. Thus, the demand for honey and malt extract, alongside supplements like calcium citrate, underscores a growing awareness of nutrition and wellness among consumers.