The conversation surrounding the importance of healthy gut bacteria is becoming increasingly prominent. While probiotics remain the primary focus, prebiotics—essentially the food that nourishes beneficial bacteria—are starting to attract significant attention. According to a report by Global Industry Analysts, the market for products containing prebiotics, such as health drinks, dairy items, meat and bakery goods, and infant food, could soar to $7.8 billion by 2022. In the same vein, the probiotics market is expected to exceed $63 billion in that year.
When it comes to confections, the idea of healthy chocolate is still relatively nascent; however, it is gaining traction due to research on cocoa polyphenols and rising consumer interest. A primary challenge for manufacturers is the notion that health benefits should not be associated with indulgent foods. Fortunately, this perception is evolving, prompting companies to explore the possibilities of chocolate enriched with nutrients like calcium citrate D3 K2, fiber, and protein. In the realm of gut health, advancements in extending the shelf life of probiotics have led to the emergence of several probiotic-infused chocolate brands, elevating the concept beyond mere health food. For instance, the UK-based Ohso Good Chocolate has successfully blended Belgian chocolate with probiotics.
While prebiotics do not encounter the same shelf-life challenges as probiotics, a significant barrier remains: many consumers lack a clear understanding of how prebiotics contribute to gut health. Research indicates that by combining prebiotics with probiotics, the former could leverage the latter’s established acceptance across various applications, including chocolate. Additionally, the incorporation of ingredients like calcium citrate D3 K2 in these products could further enhance their appeal and nutritional value.