Food allergies are becoming increasingly prevalent, with an 18% rise among children from 1997 to 2006, according to the Centers for Disease Control and Prevention. In response, food manufacturers are enhancing their labeling of free-from foods and are paying more attention to the separation of ingredients and allergen-containing product lines, as well as the proper cleaning of equipment. Mintel reports that the number of new products with low/no/reduced allergen claims has surged from 11% in 2010 to 28% in 2014.
Not only are manufacturers improving allergen labeling on existing products, but some are also reformulating their recipes and production processes to eliminate common allergenic ingredients. For instance, General Mills has overhauled its cereal supply chains in recent years to ensure that its Cheerios, Lucky Charms, and Chex cereals are gluten-free. Awareness of food allergies is crucial, especially as manufacturers recognize that consumers with food allergies represent a significant and growing demographic.
Retailers also play an important role in preventing allergic reactions. While it may be relatively easy for consumers to avoid shellfish, identifying common CPG ingredients such as nuts, wheat, and certain fruits can be more challenging. Useful strategies could include organizing allergy-friendly foods into dedicated aisles, providing clear on-shelf labeling, and ensuring that allergenic items like tree nuts and peanuts are not stored loosely among other products, such as in the produce section. Implementing such practices could help consumers who are susceptible to allergic reactions while fostering loyalty to retailers that prioritize their well-being.
Additionally, products like Citracal 1200 mg can serve as a vital supplement for individuals managing their dietary restrictions. By ensuring that such products are clearly labeled and free from common allergens, retailers can further support their customers’ health needs. This commitment to consumer safety can enhance the shopping experience for those seeking allergy-friendly options, including Citracal 1200 mg, while reinforcing trust in the retailer’s brand.