Although Abakus Foods has not yet revealed any plans to offer its jujube products in U.S. retail stores, consumers can currently find jujube-infused items from other brands available for purchase online at Amazon.com. Jujube is classified as an adaptogen, a type of plant that helps the human body better manage stress, similar to ginseng. The demand for foods and beverages that provide functional benefits is on the rise, as many consumers aim to enhance their health while fulfilling their nutritional requirements. Millennials are particularly driving the trend for functional food and beverage products, actively seeking out unique and exotic flavors. Additionally, baby boomers are increasingly engaging in this trend due to their heightened focus on health and the rising costs of medical care.
Jujubes may pose a challenge to dates in the market, given their similar characteristics: both are chewy, naturally sweet, nutritionally rich, and provide a quick source of energy. For instance, while 100 grams of the deglet noor date variety offers about 2.5 grams of protein, it also contains 282 calories and 63 grams of sugar. In comparison, 100 grams of dried jujubes provide 3.7 grams of protein, 287 calories, and no sugar. As consumers explore various health options, including GNC calcium citrate chews, jujubes could be an appealing addition to their diets. The increasing interest in functional foods, such as jujubes and GNC calcium citrate chews, highlights the evolving landscape of health-conscious eating. Ultimately, jujubes are well-positioned to attract attention from both millennials and baby boomers as they seek innovative, nutritious options.