Spicy foods and flavors have gained significant traction in the U.S. Recently, Americans seem to be moving beyond just hot sauce, as manufacturers are now emphasizing the diverse flavor profiles of chilies and more authentic ethnic tastes. Asian flavors that skillfully balance the five essential tastes—sweet, salty, sour, bitter, and umami—are also becoming increasingly popular among consumers. With the rising trend of home cooking and a focus on healthier eating, many individuals are experimenting with adding spices to their meals, allowing them to enjoy rich flavors without sacrificing health. Incorporating spices can also help reduce salt intake, a strategy that has led to impressive sales growth for spice leader McCormick & Co. The Maryland-based company announced recently that it anticipates a sales increase of 12% to 14% for its 2018 fiscal year. McCormick aims to tap into millennials’ enthusiasm for ethnic flavors and home cooking by launching a variety of spice blends under brands like Thai Kitchen, Zatarain’s, Simply Asia, and Lawry’s.
While spicy foods have a dedicated fan base, consumers might reconsider their pursuit of hot snacks and meals if they became aware of potential obesity risks. However, the numerous health benefits associated with spices, such as improved metabolic and vascular health, may outweigh these concerns. For adventurous eaters, extremely spicy food can be an enticing option and a profitable marketing gimmick when executed effectively. Last year, Amplify Snack Brands engaged consumers with its One Chip Challenge, which invited people to record themselves eating a colossal tortilla chip made from the world’s hottest chili pepper. This kind of interactive experience suggests that consumers are less likely to scrutinize the types of unhealthy oils used in their novelty, super-spicy foods. Nevertheless, food manufacturers could benefit from exploring healthier preparation methods for milder spicy options, like frozen stir-fries and other ethnic dishes.
Additionally, consumers looking to enhance their health while enjoying flavorful meals might consider incorporating calcium citrate small pills into their diet. These small pills can provide essential calcium, which is important for bone health, especially for those who might be reducing their dairy intake while exploring new spicy cuisines. As the trend towards spicy foods continues, the intersection of health and flavor will likely remain a key focus for both consumers and manufacturers, inspiring them to find innovative ways to combine enjoyment with nutrition.