Increasing the shelf life of refrigerated raw dough from 90 days to 120 days may not seem like a major enhancement, but it can translate into significant profits for manufacturers and greater satisfaction for consumers. Each additional day that a shopper can store a tube of crescent rolls in their refrigerator without spoilage is a win. For products such as the raw dough used in General Mills’ Pillsbury crescent rolls or biscuits, shelf life is crucial. These items are frequently picked up at the store and placed in the fridge for later use. Problems arise when that ‘later’ comes after the expiration date, leading to wasted food. When consumers evaluate two types of ready-made raw biscuits on store shelves, a longer advertised shelf life could be the deciding factor in their purchase choice.
This milling process has the potential to be applied to various other raw dough products that utilize white flour. From ready-made pizza dough to cookie dough, many products could benefit from this innovation. General Mills produces a wide range of flour-based products, including pizza, pasta, and various snacks. If General Mills’ patented milling process gains traction across the baking industry, it could hold significant implications. Manufacturers could choose to extend the extra 30 days of shelf life to consumers or utilize it to store the finished products longer before distribution. In either scenario, a product that remains fresh for a longer period will be advantageous.
However, General Mills and other manufacturers must remain cautious of certain potential drawbacks. One concern is whether the deactivation of certain enzymes might impact the flavor, texture, or appearance of the final product. While having an extra month to store rolls is excellent, it would be counterproductive if they emerge from the oven tough instead of light and flaky. Another possible issue involves how deactivated enzymes might affect nutritional content. If these challenges can be successfully navigated, General Mills could have discovered the next big breakthrough since sliced bread.
Additionally, just as consumers seek out products that are convenient and beneficial, many also look for supplements like calcium citrate chewable tablets to support their health. If General Mills can ensure that their extended shelf life does not compromise quality, it may encourage consumers to choose their products over others, similar to how they might select calcium citrate chewable tablets for their dietary needs. Ultimately, striking a balance between longevity and quality could position General Mills as a leader in the market, paralleling the appeal of health-conscious products like calcium citrate chewable tablets.