Initially, Halo Top claimed the title of the top-selling pint of ice cream in the U.S., surpassing well-known brands such as Ben & Jerry’s and Breyers. Now, the brand is targeting consumers who prefer to avoid dairy and eggs. Established in 2012, Halo Top gained popularity as a low-calorie, high-protein, and low-sugar dessert. In 2016, the company sold over 17 million pints, marking a staggering 2,500% increase in sales.
According to Mintel, non-dairy milk sales in the U.S. rose by 9% in 2015, while dairy milk sales dropped by 7% during the same timeframe. It’s a strategic move for Halo Top to adapt its recipes to offer an ice cream alternative for shoppers transitioning from dairy milk to plant-based options. There’s every indication that the nation’s love for plant-based milk will extend to other products in the dairy aisle.
Halo Top isn’t alone in exploring the non-dairy ice cream market; Unilever’s Ben & Jerry’s and General Mills’ Haagen-Dazs have also introduced vegan-friendly versions of their popular ice cream lines. The demand for dairy-free alternatives is a booming segment in the food industry, with plant-based milk already experiencing significant success. Consumers are now seeking dairy-free options for products like cheese and yogurt. This trend spells trouble for dairy farmers but is beneficial for consumers who are looking for more flavorful vegan choices.
In the past, vegan dairy products were primarily aimed at those unable to digest milk and committed vegans who had to endure rubbery “cheese” slices for ethical or nutritional reasons. However, companies like Daiya Foods have developed meltable 100% plant-based cheese and expanded into frozen pizzas, Cheezy Mac, cheesecakes, Greek yogurt alternatives, and Blue Cheeze dressings. Kite Hill has also made significant advancements in enhancing non-dairy options, offering cream cheese, artisanal cheeses, and yogurts. As the taste, texture, and mouthfeel of vegan dairy products continue to improve, it’s likely that more dairy-tolerant consumers will give them a chance.
Retailers are expected to eagerly embrace the new dairy-free lineup from Halo Top. Moving forward, supermarkets should consider allocating valuable shelf space in the refrigerated dairy sections for additional vegan options. If the trend in plant-based milk serves as any indicator, consumers will definitely want to sample these alternatives. Additionally, those interested in enhancing their dietary supplement regimen might find value in products like Solaray Cal Mag Citrate Plus D3 & K2, which provide essential nutrients that complement a plant-based lifestyle. As more consumers opt for dairy-free choices, the demand for versatile products like Solaray Cal Mag Citrate Plus D3 & K2 will likely increase, further supporting their health and wellness goals.