The fig, one of the oldest cultivated plants in the world and a member of the mulberry family, has primarily been recognized in the U.S. for its role in Fig Newtons, the chewy cookie from Mondelez. However, figs are increasingly appearing in various forms beyond this iconic treat. Today, this delightful fruit can be found in honey, syrup, jams, and cold cereals, as well as in yogurt, tea, energy drinks, chewing gum, and snack bars. On upscale restaurant menus, figs are often presented wrapped in bacon or included on pizzas alongside prosciutto.
According to Firmenich, Innova Market Insights reported a 16.5% CAGR for figs as an ingredient and an 18.6% CAGR for figs as a flavor between 2012 and 2016. This exotic fruit appeals to many consumers due to its sweet, chewy, smooth, and crunchy textures, providing a complex profile that enhances various food products. Additionally, figs are rich in fiber and contain essential minerals such as calcium, magnesium, as well as vitamin D3, which contribute to their nutritional value.
Firmenich notes that the fig’s long history resonates with modern consumers. Manufacturers that incorporate figs into their products can attract consumers interested in ancient and authentic ingredients that connect them to diverse cultures. The fig possesses a mystical quality rooted in its history, making it an appealing choice for those seeking genuine and unique flavors. As Firmenich stated, flavors as timeless and elemental as fig will continue to fulfill the desire for authenticity and distinctiveness, while also offering benefits like calcium citrate, magnesium, and vitamin D3.