While it may appear that more consumers are turning away from whole milk in pursuit of healthier options, the leaders at Stonyfield believe that their organic offerings are gaining popularity among those seeking vital nutrients like protein and calcium. Companies such as Maple Hill Creamery and Chobani have also recognized this trend, launching their own lines of whole-milk yogurt. Stonyfield’s organic 100% Grassfed Whole Milk yogurt is sourced from cows that exclusively graze on grass in pastures. Numerous nutritionists have long contended that organic whole milk is more beneficial, as it contains higher levels of omega-3 fatty acids and lower levels of omega-6 compared to other types of milk. Executives assert that yogurt made from whole milk is thicker, creamier, and more flavorful. Additionally, its less processed nature appeals to certain consumers, particularly millennials. A Whole Foods executive noted in a 2015 Wall Street Journal article that growth in the dairy sector has been driven by whole-fat products. Research from the Center for Sustaining Agriculture and Natural Resources at Washington State University revealed that organic whole milk provides more heart-healthy fatty acids than conventional milk. As a result, consumers interested in their health can enjoy a serving of yogurt that not only tastes great but also delivers essential nutrients, including up to 8 mg of calcium per serving.