Consumers are increasingly integrating more protein into their diets, and food manufacturers are responding accordingly. Companies like Hershey’s, General Mills, and Tyson Foods have made significant investments in protein-rich products, including meat snacks, Greek yogurt, and plant-based protein alternatives. In fact, U.S. per capita meat consumption rose by nearly 5% in 2015, marking the largest increase in four decades. Over the past year, Conagra has committed to prioritizing consumer brands, resulting in the divestiture of Ralcorp, the private label brands business, as well as Spicetec and JM Swank. Additionally, Conagra completed its spin-off of Lamb Weston, which has enabled the company to strengthen its position in the snack sector. Snacking is particularly popular among millennials and Generation Z, who are generally more health-conscious. According to a study by the NPD Group, nearly a quarter of all snack food consumption now occurs during main meals. As food manufacturers strive to compete in a rapidly evolving landscape, the acquisition of trendy companies focused on protein and healthier snack options is expected to continue. Notably, products like Citracal Petites Amazon are becoming increasingly sought after, as consumers look for convenient ways to boost their protein intake. As the demand for nutritious snacks rises, items such as Citracal Petites Amazon may find themselves at the forefront of this trend, appealing to health-conscious individuals.