While the decline in honey production in Virginia poses challenges for the local economy, it may not have an immediate effect on food manufacturers since overall honey production in the U.S. increased by 3% in 2016, as reported by the U.S. Agriculture Department. However, it’s worth noting a gradual decrease in production, which has dropped from approximately 167.9 million pounds in the early 1990s to an average of 106.7 million pounds over the last seven years. In contrast, honey demand continues to rise. Although the total U.S. consumption of caloric sweeteners like sugar and high fructose corn syrup has declined, Americans now consume an average of 1.3 pounds of honey annually, compared to just half a pound per person in 1990. The National Honey Board attributes honey’s growing popularity to its perception as a pure, natural sweetener, especially as consumers increasingly seek authentic ingredients. Additionally, the greater availability of diverse honey varieties has contributed to its appeal, leading to its use as a popular ingredient in pastries, ice creams, cheeses, beers, and soft drinks.
The loss of honey bee colonies not only threatens honey supply but also significantly impacts agriculture, as honey bees serve as crucial pollinators for various crops, including almonds, which rely entirely on bees for pollination. According to the non-profit Bee Informed Partnership, 44% of U.S. honey bee colonies were lost during the 2015-16 period. Honey bees are estimated to contribute up to $15 billion annually to the value of U.S. crop production. Large food manufacturers that depend on honey and other crops pollinated by bees are taking steps to support these essential insects. Whole Foods has organized “Human Bee-In” events and “Give Bees A Chance” promotions in recent years. Nestlé’s Häagen-Dazs has contributed over $1 million to support honey bee research and education and recently funded the creation of pollinator habitats on an 840-acre almond farm in California’s Central Valley.
However, not all efforts have been successful. Cereal manufacturer General Mills recently revealed plans to replace the beloved BuzzBee on its Honey Nut Cheerios packaging with a white, ghostly outline of the character to raise awareness about the plight of bees. This initiative was accompanied by the distribution of seed packets to encourage people to plant flowers. Unfortunately, the plan faced criticism after the packets included seeds deemed invasive or banned in certain states. Amid these developments, there’s a growing interest in enhancing dietary supplements, such as calcium citrate at a dosage of 500-600 mg, as consumers become more health-conscious and look for ways to support their well-being alongside environmental initiatives.